Nikki Beach – St. Tropez, France

Route de L’epi
83350 St. Tropez, Ramatuelle, France •
Tel. + 33.645.63.8487

Nikki Beach’s scene is the most exuberantly youthful and certainly à la mode at the moment. Naomi Campbell celebrated her birthday here last year and opened it up for the public who soon followed in droves. It is part of a chain, the original Nikki Beach is in Miami and they have opened others and are planning to open in Egypt and will launch one in Koh Samui, Thailand at Lipa Noi Beach in December. The thought that Voile Rouge failed in importing their brand of St. Tropez to Miami and yet Nikki Beach succeeded in bringing Miami to St. Tropez is a revolting reality.
The St Tropez branch is a series of split-level decking areas, which surround an enormous swimming pool. The show in the daytime at Nikki Beach reminds one of a disco with booming, loud music but the young
crowd here is visibly enjoying it. At night, it is a candlelit wonderland.
To obtain a place on one of the large white cotton mattresses that are lined up around the pool, you are obliged to consistently order bottles of Champagne. This is ridiculous, gauche, and most assuredly a sign of neurotic, nouveau riche insecurity, and the following incident gives definite proof. One tasteless, wasteful mat-squatter within a two hour period ordered about 100 bottles of Roederer Cristal Champagne just so that he could spew them into the pool with, I suppose, the odd tipple now and again.

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