Global or Bust – British Restaurant Expansion

The other day an English friend of mine mentioned that he read an article outlining plans of certain high-profile British chefs to expand their operations overseas, and I had to grin, as this is definitely a big switch. It will be interesting to see what the French think about it.

Gordon Ramsay, the three-star Michelin chef is one of the most prominent of those who have already opened ventures overseas, and is now in the process of opening another series of restaurants destined for foreign capitals. In his case, the Los Angeles restaurant is under construction and poised to open March 2008 in the London Hotel called, not surprisingly, Gordon Ramsay.

It was not hard to understand that most of these new ventures are targeting the Middle East in cities such as Dubai, Abu Dhabi in the United Arab Emirates; as there are a plethora of investors ready to take the plunge and even more well-heeled customers anxious to make a booking.

Expanding globally is not without its risks, as it is difficult enough to open another branch across the city, not to mention halfway around the globe.

Mr. Ramsay will have his work cut out for him to convince the French that a Brit can succeed in Michelin-starred turf when he opens this spring in Versailles, a short distance from Paris, at the Trianon Palace.

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